At the heart and soul of outstanding sales and marketing campaigns is the ability to continually generate highly qualified leads and build validated pipeline. That’s RAW

Know Your Audience

The first step in any marketing campaign is to identify who your target audience is.

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Build Brand Awareness

Brand awareness determines the effectiveness of your marketing campaign and plays a major role in the decision-making process.

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Generate Leads

Once you have built brand awareness, the next step is to create leads and generate a sales pipeline.

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Nurture Prospects

Nurturing a prospect ensures you grow a relationship with a potential client even if they are not currently looking to buy a product or service from you today.

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Win Revenue

For many companies an ongoing challenge is the conversion rate of validated marketing leads into actual sales.

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Channel Marketing

Channel Marketing describes marketing strategies, demand generation, lead nurturing and lead progression campaigns which target a company’s resellers, system integrators, VARs, independent software vendors and distributors.

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