Ingram Micro had been marketing EMC VSPEX through a consistent series of campaigns spanning two years. Changes in the market, however, meant that a need was identified for a fresh approach. They turned to Raw for help.
The objective was to uncover untapped opportunities with current clients, identify new clients, and help nurture prospects through the early stages of the sales process.
“Our relationship with RAW has thrived because they exceed our expectations time and again. The combination of strong design, considered strategy and knowledgeable telesales experts greatly contributed to the success of the campaign.”
Lee Edgerton, Marketing Executive, Ingram Micro