Softsource requested something tangible, creative and relevant to an IT audience to promote IBM storage solutions. The USB direct mail piece highlighting how ‘we could all use a little more space’ did just that. Raw sourced, researched and prospected a new contact list to target the top 80 people to be sent the direct mail piece, which included product pricing that was a unique approach in the market . Timing was coincidentally perfect, as the campaign was launched on International Bee awareness week, which tied in with the imagery.

‘Working with Raw was like having an extension of our own staff’ – Sandy Dunn, Marketing Manager



Campaign Elements:

Data Sourcing, Direct Mail, Outbound Telemarketing, Email


Lead Generation