In such a competitive market, it’s a challenge to get noticed. Impact, impact, impact was the key to success in this one. A new innovation in direct mail, the interactive video card is customised with the client’s own digital content. In this case it was a series of three short clips explaining the solution on offer plus a humorous Christmas video produced in cartoon animation.

“The cards enabled our reps to engage deeper with their clients and prospects over the phone as they were all willing to discuss the topic after watching the videos.” – Jenna Davidson, Marketing Manager, Computer Merchants


Maxava (co-branding with Computer Merchants)

Campaign Elements:

Direct Mail, Outbound Telemarketing


Lead Generation