With the success of their business event at the Ferrari Showroom in Brisbane, Computer Merchants hosted another successful event this year at the Ferrari Showroom in Sydney.
The Program content showcased a 360 degree update on Computer Merchants’ partnership with IBM, focus technologies and the business outcomes achievable. The copy and imagery repeated a ‘high-performance vehicle’ theme under the main headline, ‘Put Yourself In The Driving Seat Of Your Data Centre’. The event component of this campaign generated enquiries from other Business Partners asking how they could implement something similar. What is important is to see past the event and recognise how the sales and marketing functions worked together and the work that went into maintaining a reliable go-to database.
Direct Mail, Digital, Social Media, Outbound Telemarketing, Event