On the 29th October 2015, Computer Merchants hosted another successful business event at the Ferrari Showroom in Brisbane.
The programs focus was an informal Business Transformation session, educating Computer Merchants clients and partners how progress is made and how smart decisions are achieved for brands to adapt and stay relevant. The event content showcased talks from Computer Merchants Managing Director, Norm Jefferies, Business Unit Executive, IBM Security Services, Glen Gooding and General Manager Marketing at BMW Group Australia, Stuart Jaffray.
The copy and imagery featured a BMW i8, showcasing how brands remain cutting edge and how BMW has made incremental changes to their business exuding innovation and cutting edge technology for sustainable mobility. The event component of this campaign hosted over 100+ attendees combining elements of direct mail, social media and event coordination functions.
Direct Mail, Digital, Social Media, Event