What keeps you awake at night? This is the question we asked 500 Queensland IT decision makers managing critical infrastructure. Dramatic imagery and an interactive spinning eyeball made for a perfectly themed direct mail piece to win the audiences attention. As an interactive element, people were invited to cast their vote online to determine what the key IT challenges were that kept them awake at night – with Cloud coming in as the biggest sleep depriver amongst IT managers.



Campaign Elements:

Outbound Telemarketing, Direct Mail, Email


Lead Generation