TML Round Table

The Missing Link

The Missing Link Round Table Event hosted at Wolfies Restaurant in Sydney was a campaign developed bringing together The Missing Link prospects, key clients, account executives and IBM representatives for a business discussion. C-Level executives were the focus of the discussion and originated from The Missing Link existing database. RAW targeted 200 businesses through telemarketing, digital and social mediums. Craig McKenna, IBM Storage Business Unit Executive, presented at the event delivering a range of practical case studies of how IBM has partnered with clients to effect change in their businesses through understanding their unique set of goals and challenges. Other speakers involved were Rowan Lemke, Client Financing Specialist IBM and Alex Gambotto, Co-Owner and Managing Director The Missing Link.


The Missing Link, IBM

Campaign Elements:

Round Table Event


Event, Outbound Telemarketing, Digital, Social Media