RAW develops brand strategies that focus on connecting and engaging with your target audience and communicating your key messages across the most effective mediums.
Stott Hoare has promoted the benefits of VersaStack with eight content articles to a targeted audience through a high-touched LinkedIn campaign. The social media activity included content posts and sponsored updates. The LinkedIn content campaign commenced 23rd April 2015 with a total of eight VersaStack articles for publication. The Sponsorship of content commenced 18th May 2015.
The overall LinkedIn campaign was successful in reaching the right target market and providing relevant information. All organic content post exceeded the engagement rate benchmark of 0.05%, the benchmark click-through rate of 0.035% and sponsorship of over 14K impressions with a click through rate of 0.031%.
By using the best communication methods to align with your business culture and style consisting of both online and offline channels to deliver effective results, RAW were able to increase awareness for Stott Hoare driving new followers and leads for future engagement.
Brand Awareness, Lead Generation